Muscle car driving experience website design Muscle car driving experience website design

Classic American Muscle

Branding, e-commerce website, marketing, large format
Classic American Muscle outdoor advertising
Classic American Muscle branding

Project Details

Client  Classic American Muscle
Date  March 2013
Skills Branding, Advertising, Exhibition, Literature, Web Design
Platform   Magento


Branding & Advertising

The branding for Classic American Muscle Experience Ltd had to reflect the company’s offering of a raw, no holes barred 60s and 70s American V8 driving experiences. The logo incorporates a classic chequered flag along with some custom lettering I created for the word “Muscle”. A sporty but retro orange was chosen as the primary colour, and all imagery of the Mustang cars were ‘distressed’ to further enhance the retro feeling.


The website again has a vintage style to the graphics, with use of black and brown leather, and chrome detailing, almost as if you are inside a classic car itself. The site is split into 4 sections: Mustang Experience, The Cars, The Tracks and Shop, which are colour coded to help with user navigation. It was built using the powerful e-commerce platform Magento which offers great features for discount codes and vouchers. The user accounts were also integrated with a seperate hand built booking system created using Zend, used for redeeming voucher codes and booking customers on to event dates available. Launch website

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