Classic American MuscleBranding, e-commerce website, marketing, large format
Client Classic American Muscle
Date March 2013
Skills Branding, Advertising, Exhibition, Literature, Web Design
Branding & Advertising
The branding for Classic American Muscle Experience Ltd had to reflect the company’s offering of a raw, no holes barred 60s and 70s American V8 driving experiences. The logo incorporates a classic chequered flag along with some custom lettering I created for the word “Muscle”. A sporty but retro orange was chosen as the primary colour, and all imagery of the Mustang cars were ‘distressed’ to further enhance the retro feeling.
The website again has a vintage style to the graphics, with use of black and brown leather, and chrome detailing, almost as if you are inside a classic car itself. The site is split into 4 sections: Mustang Experience, The Cars, The Tracks and Shop, which are colour coded to help with user navigation. It was built using the powerful e-commerce platform Magento which offers great features for discount codes and vouchers. The user accounts were also integrated with a seperate hand built booking system created using Zend, used for redeeming voucher codes and booking customers on to event dates available. Launch website